Recently, it was calculated that Apple is bringing in 87% of the profits in Smartphones with only 18% of unit sales. Apple is obviously at a position that most smartphone makers would kill to be at. People constantly complain about how the product line up for iPhone has got to change but iPhone keeps delivering. Samsung actually beat Apple in number of units sold with Samsung nabbing first place with 18.2%
Why is Apple, Apple?
Apple emphasizes ease of use of product . Apple has control over system and hardware, they have control over what goes into the Mac. The layout of store,the device ,the packaging screams premium. Good customer service.Apple is innovative
In 2014, Apple had the highest recorded revenue of any smartphone brand ever, and continues to beat itself time and time again.
Apple has reported record revenues and profit for the last 3 months despite a fall in iPhone sales in the Christmas period. In it’s latest quarterly results Apple reported revenue of $88.3 billion an increase from the already very high $78.4 billion in the same period last year. The results also revealed a record quarterly profit despite a drop in iPhone sales. It follows the release of the $999 iPhone X in November and the iPhone 8 the month before. According to the report, Apple sold 77.3 million in the last 3 months of 2017 lower than the units sold in the same period last year. Making the most expensive iPhone ever though, has caused an increase in profit despite a decrease in sales.
The company’s next product, the intelligent home music speaker HomePod, which includes the virtual assistant Siri goes on sale in the US on Feb 9th.
With recent increase in Apple profit in the first 3 months of 2018 and the last quarter of 2017, share prices have also reached new heights at $180.62.