As we speculated earlier, Apple has acquired the music-detecting service Shazam for a whopping $400 million. This is very good news for the iPhone users, as the company can implement the feature on to the operating system. Whereas this is not so good news for Android smartphones, as phones like Google Pixel 2 and Google Pixel 2 XL comes with a built-in Shazam feature to detect the songs, the features might cut down, as now the complete authority belongs to Apple and it does not like to give things for free of cost.
Shazam basically detects the song using the microphone on the phone and then redirects the users to either Youtube or Apple Music or Google Music (depending on a smartphone) to play the song. So, If you are into that song you can make an actual purchase or just stream it on YouTube for free of cost.
Until last year, the Shazam did not generate any revenue what so ever. However, from the last few quarters, the company added capability to detect an add using the similar technology and the add-publisher would pay for the company depending on the number of redirects that they receive. Considering all these things, the 18-year-old UK based startup has won a jackpot and all their hard work and dedication from last 18 years has paid off.
As per the statistics, there are more than 175 million Shazam users across the globe spread among a variety of operating system including iOS, Android, Windows Phone, Windows desktop OS, macOS. After this deal, the iOS and macOS centric features can be expected from now onwards.
Here is the official statement from Apple regarding this endeavour:
“Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”