While Apple’s full plans for Shazam aren’t entirely clear, the company announced on Monday that the deal for the music identification service is complete, and the app will go advertising free soon.
“Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App store and has become a favourite app for music fans everywhere” said Oliver Schusser, Apple Vice president of Apple Music. “With a shared love of music and innovation, we are thrilled to bring our teams together to provide even more great ways to discover, experience and enjoy music”.
Apple says that Shazam has been downloaded over one billion times around the world, and users identify songs using the Shazam app over 20 million times each day.
Shazam has an augmented reality technology it calls Visual Shazam, that it is launched in 2015.
At launch, the functionality existed within the Shazam app. The primary partner at launch was liquor company Beam Suntory. The effort was praised because of market penetration that the company had with its Shazam app- now eclipse many times over by Apple’s rollout of ARKit in iOS 11.
Currently, Shazam features integration with a number of music services, including iTunes and Apple Music. Apple Music subscribers can use Shazam to quickly add identifying songs and to customized playlist.