While speaking to The Sun, an Apple spokesperson denied all the rumors which claimed that iTunes is about to be scrapped. The iTunes was unable to compete with Spotify and was going to be phased out by March 31, 2019, claimed the rumors. DJMag reported that sources inside Apple would be stopping music downloads entirely next year.
Apple has firmly denied that it has any such plans. The iTunes LP was introduced in 2009 in order to usher albums into the online age. This allows the users to purchase individual songs or download the whole album. This ended the era of perishable media such as music CDs. Now, this medium is under threat by the music streaming services.
Apple supposedly informed the industry insiders of its decision two weeks ago. Metro shared the details of a leaked letter titled “The End of iTunes LPs” on 12th of April.
The letter mentioned that the users who have already purchased an iTunes LP will still be able to download the additional content through iTunes Match: Apple’s cloud-based music storage service, which will cost £19.99 per year.
Metro states that last month Jimmy Iovine, a legendary producer and label boss who works for Apple Music, said it was inevitable that Apple would eventually, stop selling songs. When he was asked if iTunes would be ‘phased out’. Iovine replied that there was no timescale for the shutdown and said, ‘If I’m honest, it’s when people stop buying. ‘It’s very simple.’
These rumors are being circulated since 2016. A report back then claimed that Apple will kill off the iTunes in 2018.