Realising how big of a catastrophe the state of Kerala is facing, Apple donated $1 million to the relief fund on Friday. Apple’s benevolent donation was much needed for the rescue of the people stranded in the floods that have devasted Kerala.
“We’re heartbroken by the catastrophic flooding in Kerala. Apple is donating Rs. 7 crore to support the life saving work Mercy Corps India and the Chief Minister’s Distress Relief Fund are undertaking to support survivors, help those who have been displaced and rebuild homes and schools,” a spokesman from Apple stated.
Apple forges a partnership with Mercy Corps to aid victims
In order to help the victims of the greatest flood situation the state has faced in over 90 years, Apple took another step. The silicon valley based tech juggernaut activated a donation button on iTunes and the Appstore.”We have also activated a donation button on iTunes and the App Store so customers who wish to donate to Mercy Corps’ efforts can do so easily,” Apple said.
This will raise awareness as well as allow customers to add to Mercy Corp’s efforts. Apple customers can donate in the denominations of $5, $10, $25, $50, $100, or $200. They’ve also displayed banners to its homepage, in order to raise consciousness regarding the same.
Apple has come to the rescue of disaster-affected people before, recently collecting and donating money to tackle the Californian wildfires. Victims of 2015 Nepal earthquake , 2011 Japan earthquake and tsunami also received financial aid through Apple.
More than 350 people have lost their lives, with more than 800,00 people still dwelling in relief camps. Many companies like Amazon and Google are also doing their part and providing relief. Amazon has partnered with NGOs and Google made a Person Finder tool to find the missing persons in the flood.
Rain has started to abate this week, allowing rescue and relief operations. This will allow the citizens to deal with the devastation the flooding has caused.