Remember when Apple released the iTunes LPs? Well not many people do. Released in 2009 which seems like ages ago today, iTunes LPs were only released in a very limited portion.
Apple gave it’s only meaning to LPs, iTunes LPs are basically a multimedia format of albums available on the iTunes store. It basically artists to add extra material like arts, interactive elements, liner notes, band photos, videos and even bonus tracks. The format has been around for quite a while, but since iPads and iPhones are not optimized for the software, it never became huge. There are barely 400 LP- based albums on iTunes, till date.
According to The Metro, Apple sent an email to music producers that implied the inevitable end to Apple LPs:
“Apple will no longer accept new submissions of iTunes LPS after March 2018. Existing LPs will be deprecated from the store during the remainder of 2018. Customers who have previously purchased an album containing an iTunes LP will still be able to download the additional content using iTunes Match”
iTunes LPs are not very known for the sole reason that they never really kicked off and were never a chief source of income for Apple. If an iTunes user, is a fan he/she can continue to use the iTunes LPs previously downloaded but will stop seeing any new albums of that format available this month on wards. With iTunes being a $10 billion business and growing, LPs have obviously never been a profiting addition. The services division alone, in the first quarter of 2018 made a profit of $8.4 billion.
Apple is on it’s way to continue moving from a subscription based model to a streaming service, and this seems like the first of many steps.