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Apple to launch Cheaper MacBook Air in 2018

Apple’s biggest downfall  being their absorbent prices, a cheaper MacBook Air being expected in the second quarter is getting many Apple fanatics excited. The current MacBook Air is priced at $999 and has not been upgraded much over the years. The company though has no intention of killing the MacBook Air which has now been alive since it’s release in 2008.  The MacBook, practically being a relic at this point does deserve a revamp.

KGI Securities analyst Ming-Chi Kuo has predicted that it will be a more affordable MacBook and will increase MacBook shipments by about 10-15%.

Up untill now, Apple has given most of it’s time and concentration to the MacBook and MacBook Pro over the years, which leaves the MacBook air deserving a long over due update. A 1440 x 900-pixel non-Retina display is currently being used as the go-to for MacBook Air, so that could be given a possibly better resolution. With a a 128GB SSD, 8GB of RAM and  a power of dual core 1.8GHz Intel Core i5-5350U with Intel HD Graphics 6000 integrated GPU which was released in 2015, an upgrade on a lot of things is officially necessary. With the current model for $999, it would be a good guess to put the upcoming model in the $800 range. The new model may even include  USB-C ports, a welcome change to anyone who has ever used a MacBook Air.

Though to not take away the attention from the other MacBook models completely, a slight difference in size difference could be a possibility.

With most premium laptops being under $1000, Apple is loosing out on valuable consumers as people are opting for a cheaper option. So now would probably be a great time to launch the cheaper MacBook Air-not only for us but also for Apple.

A second quarter could be referring to the  Annual announcement at the  WWDC event in June.

About the author

Freya Kuka

Freya has had her share of experience with various media ventures before getting with The iBulletin. She has been an active contributor to a number of magazines and at The iBulletin, she writes editorials related to Apple, the brand and its business.