In an ever-expanding business, Apple has decided to extend its Apple Pay services to Norway, Poland, and Ukraine in the near future, Apple CEO Tim Cook said on Tuesday in the company’s quarterly results call.
However, there isn’t any concrete information available regarding the plans or potential date of launch, Cook just announced that it would be coming “in the next several months.”
The recent announcement from Tim Cook is in terms with news from an Alfa-Bank executive last May who reported that Apple Pay might land in Ukraine and other neighbouring countries in the early half of 2018. A subsequent report in the fall of 2017 pointed towards the Polish launch as soon as March but clearly, that plan didn’t make it. Allegedly, the company was still negotiating transaction fees with regional banks.
Apple has been performing exceptionally outstanding in this field. With Apple Pay activations doubling year over year, and total Apple Pay transactions getting tripled, Apple doesn’t seem to stop at the moment. With launches for transportation services in countries like Japan, Apple Pay has seen significant growth. Cook said that Apple Pay is the most successful mobile transit payment system in Tokyo.
Over the course of the last few years, Apple has been working rapidly to expand Apple Pay to additional countries. Apple Pay debuted in the U.S. in October 2014. During 2015 only three more countries came onboard: Australia, Canada, and the U.K. However, it is now available in Canada, Singapore, Switzerland, Hong Kong, France, Russia, China, Japan, New Zealand, Spain, Taiwan, Ireland, Italy, Denmark, Finland, Sweden, UAE, and Brazil.
Apple Pay initially only supported iPhone 6 and 6 plus. But on realising its humongous potential Apple later extended it to iPads, Macs and Apple Watch as well. With this latest move of moving their business to Norway and Poland, this only means one thing. Apple is taking their goal very very very seriously, i.e. EXPANSION.