Apple planning to launch original content on TV by March 2019

New York Times, recently published an overview on the state of the Apple’s Worldwide Video division. The report says that Apple has around 20 projects at work right now and are planning to launch somewhere around March 2019. The group responsible for creating the original content has a staff of around 40. The content will focus on adult dramas, children’s TV, Latin America and European content.

The projects were signed by Apple in the last couple of months and therefore a release date around March of 2019 is just about right. It generally takes a year or so to shoot the shows and make it perfect for cable TV as most shows get a new season every year. The initial seasons might take a bit longer as the cast and crew aren’t familiar with each other and additional effort is needed to ensure that everything works as planned.

When the rumors first started to appear, Apple had supposedly allocated a budget of nearly $1 Billon to the project. New York Times says that Apple might exceed the budget in order to outbid Netflix when it comes to acquiring the rights to the shows.

According to the reports, the producers have been told that Apple is preferring the TV shows that reflect its ‘bright, optimistic’ brand. It is a well-known fact that Apple has heavily edited some of its “Carpool” karaoke episodes in order to cut the sexual content and extreme language.

The report mentions that Apple will outspend Facebook, YouTube, and many traditional TV studios. When it comes to scheduling the report says that a replacement for Bryan Fuller has still not been found for the ‘Amazing Stories’ remake. The Witherspoon and Aniston morning drama, with the leads expected to earn millions per episode, is still waiting on a script.

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