After 6 consecutive quarters of declining growth rate in China, Apple has finally got something to cheer about. According to the latest figures revealed by Canalys, Apple had a growth of 40% YoY on sales in China in the quarter ended September 30th. Last year, in the same quarter, the company had sold 8 million products, which has gone up to 11 million in the same time period this year. The latest quarter also includes sales figure of iPhone 8 and iPhone 8 Plus, launched earlier in September.
However, the research agency has maintained that the growth rate might be short lived as the excitement building up for the iPhone X will be greeted by the huge price tag and already evident supply shortage.
It his statement, Mo Jia, a research analyst stated
Excitement for the launch of the iPhone X is building in China. While the iPhone X launches this week, its pricing structure and supply are inhibiting. The iPhone X will enjoy a healthy grey market status, but its popularity is unlikely to help Apple in the short term.
On the shipment charts, Apple was listed at the 5th position in the last quarter behind Huawei, Oppo, Vivo and Xiaomi. Along with Apple, the other companies too registered huge growth rates. Also, the growth rate for other companies is expected to even grow in the month of November as the singles day sale is approaching and the Chinese brands are known for providing huge discounts on the products. Apple is unlikely to cut down the prices of its new models so early and this might take the company back to the figures it was registering before this quarter.