Apple has launched a new app for iPhone users who love sports. The app, called Apple Sports, provides real-time scores and stats, and allows users to watch live games on Apple TV. The app is free to download and is available in the U.S., the U.K., and Canada.
What is Apple Sports?
Apple Sports is a new app that gives sports fans what they want: an app that delivers incredibly fast access to scores and stats. Users can customize their scoreboards for the following leagues currently in season: MLS, NBA, NCAA basketball (men’s and women’s), NHL, Bundesliga, LaLiga, Liga MX, Ligue 1, Premier League, Serie A. Additional leagues will become available over time, including MLB, NFL, NCAAF, NWSL, and WNBA for upcoming seasons.
How to watch live games on Apple TV?
One of the features of Apple Sports is that it lets users tap through to the Apple TV app to watch live games from Apple TV+ and connected streaming apps. Apple TV+ has Major League Baseball Friday night games, and Major League Soccer. Users can also access other sports streaming services, such as ESPN+, DAZN, and fuboTV, through the Apple TV app.
How to sync Apple Sports with other Apple services?
Apple Sports is integrated with other Apple services, such as the Apple TV app and Apple News. Users can sync their favorites across these services, and get personalized recommendations and notifications. For example, users can get alerts for upcoming games, breaking news, and highlights from their favorite teams and leagues.
Why did Apple create Apple Sports?
Apple is pushing further into sports, as it sees an opportunity to attract and retain customers with its services. According to Eddy Cue, Apple’s senior vice president of Services, “We created Apple Sports to give sports fans what they want — an app that delivers incredibly fast access to scores and stats. Apple Sports is available for free in the App Store, and makes it easy for users to stay up to date with their favorite teams and leagues.”
Apple Sports is also a way for Apple to showcase its original sports content, such as the documentary series Greatness Code, which features stories of iconic athletes, and the comedy series Ted Lasso, which follows an American football coach who takes over a British soccer team. Apple is also reportedly working on a sports podcast network, which could complement its sports app.
