Apple began accepting pre-orders for Apple TV from Oct 19th morning, but has not yet announced when the device will be available for purchase in its retail stores. Apple retail employees said that some light on when we might see the new set-top box, however, suggesting it will be in stores on Friday, October 30.
Apple retail locations are set to receive shipments at the end of the week, with Apple Stores being reconfigured overnight on Thursday to focus on promoting the new Apple TV.
Friday is also the first day when pre-order customers who selected one day shipping will begin receiving their Apple TV orders. Some Apple TVs have already begun preparing for shipment and will be shipping out very soon. Best Buy is also accepting pre-orders for the new Apple TV, but isn’t allowing for in-store pick up until November 4.
The new Apple TV is available in 32 and 64GB configurations, with prices at $149 and $199, respectively. The device includes an A8 processor, a touch-based remote control that doubles as a game controller and some of the new features like full App Store, universal search capabilities, and Siri integration where these are introducing for the first time in Apple TV never before.