Apple to close last dedicated Apple Watch pop-up store on May 13

Company that was only ever operated its three Watch pop-up stores worldwide. The other two were at Selfridges in London and Galeries Lafayette in Paris. Both were closed in January last year. Apple has only operated only three pop-up shops selling Apple watches and bands worldwide. The pop-up shops were the basic outlet for Apple’s undone inventory of 18-karat Gold and Rose Gold Apple Watch Edition models. It was discontinued in 2016 and were exchanged with the ceramic Edition models the company continues to offer online and in-store to this day and Selfridges in London. Both closed in 2017.

The trio of stores was first launched in tandem with the original Apple Watch in 2015. Planned to catch the eye of luxury shoppers and position the product as a fashion item, not just an iPhone accessory but also as a brand. Originally, they also benefitted some of the third-party venues where the Watches were intended to available.

The closures emerged to be part of Apple’s outgoing strategy of promoting Apple Watch. As a health and fitness accessory first. And an appear pompous rag trade fashion detail second. The pop-up shops were specialized in selling Apple Watch Edition models. Alos in gold versions of which were sold for at least $10,000 and up to $17,000 when they topped the market. The Isetan store was an unusual holdout. And is likely shuttering because of the full-scale Apple store that opened in Shinjuku earlier this month. The two places are in fact across the street from each other.

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