Apple launched its Apple Watch with built-in LTE connectivity back in September, and, ever since, the cellular-enabled smartwatch has been dominating the wearables market.
Apart from the iconic iPhone X, Apple Watch Series has been clearly one of the best moments for the tech giant. Ever since its release, the sales of Series 3 have been off the charts. The Series 3 easily overcame the total sales made by the Series 2 in its lifetime.
Apple Watch Series 3 with LTE has lifted Apple to 59% of the total cellular-enabled smartwatch market in the first quarter of 2018 according to data shared by research firm Canalys today. And why not. If you are allowed to leave your phone at home while going out for a run or bike and still being connected to your device as if next to you, really fascinated the buyers.
An excerpt from the report read, “Apple Watch shipments stabilized after a record quarter for the company and it matched its Q1 2017 number. “Key to Apple’s success with its latest Apple Watch Series 3 is the number of LTE-enabled watches it has been able to push into the hands of consumers,” said Canalys Senior Analyst Jason Low. “Operators welcome the additional revenue from device sales and the added subscription revenue for data on the Apple Watch, and the list of operators that sell the LTE Apple Watch worldwide is increasing each month.”
Apple represents 59% of the total cellular-enabled smartwatch market. “While the Apple ecosystem has a strong LTE watch offering, the lack of a similar product in the Android ecosystem is glaring. If Google decides to pursue the opportunity with a rumored Pixel Watch, it would jump-start much-needed competition in this space.”
That was Apple and its iOS. In the Andoird world. there are a handful of Wear OS smartwatches with LTE available, such as the LG Watch Sport, LG Watch Urbane, and Huawei Watch 2, but third-party app support is nowhere comparable to the Apple Watch. There is a lot of catching up to do for the rivals to match Apple standards.
The demand for smart-wear has been increasing exponentially. Apple won the quarter with an estimated 3.8 million units, while Xiaomi – on the strength of its Mi Band fitness trackers – came in second with 3.7 million units. Fitbit, Garmin, and Huawei came in third, fourth and fifth, respectively. Garmin, however, came in second for smartwatches after Apple, moving 1 million units in the quarter.
Apple has been dominating the space of smartwatches ever since. However, with rumors surrounding that Google might jump on board with a Pixel-branded smartwatch later this year, we could get some real competition with aggressive pricing and extended features.