CJP Broadcast Service Solutions Ltd has announced the integration of Dan Technologies’ ATP brand, marking a significant step in the virtual production and broadcast system integration industry. This collaboration aims to streamline processes for users by offering a unified interface for virtual production and broadcast services. The transfer of the ATP brand to CJP is expected to enhance support and services for existing ATP customers, ensuring continuity and expanding CJP’s presence in the corporate and broadcast markets.
A Strategic Move for Virtual Production
The integration of the ATP brand into CJP’s portfolio is a strategic move designed to bolster the company’s capabilities in virtual production. By acquiring the ATP brand, CJP aims to provide a seamless experience for users, combining the strengths of both companies. This move is expected to simplify processes, making it easier for customers to access virtual studio facilities, product expertise, and technical support.
Chris Phillips, founder and MD of CJP, expressed his enthusiasm for the integration, highlighting the long-standing relationship between CJP and ATP. He believes this collaboration will help CJP expand its reach and offer enhanced services to existing ATP customers. The integration is seen as a perfect fit, aligning with CJP’s goals of growth and innovation in the virtual production space.
Jonathan Hughes, MD of ATP, will join CJP as the head of bids and proposals, ensuring a smooth transition for ATP customers. His expertise and familiarity with ATP’s operations will be invaluable in maintaining continuity and delivering high-quality services.
Enhancing Customer Support and Services
One of the primary objectives of this integration is to enhance customer support and services. CJP is committed to providing ongoing access to virtual studio facilities, training, and technical support for ATP customers. This move is expected to deliver continuity of support services and an enhanced offering to many historic ATP clients.
Christoffer Kay, Group COO of Dan Technologies, emphasized the benefits of blending the excellence of the ATP brand with CJP’s expertise. He believes this collaboration will create a powerhouse in the UK market, expanding CJP’s business in the field of virtual production and broadcast. The integration is expected to bring additional support and services to existing ATP customers, ensuring they receive the best possible experience.
The agreement between CJP and Dan Technologies is designed to simplify processes for joint customers. By providing a single, UK-based interface, the collaboration aims to make it easier for customers to access the services they need. This streamlined approach is expected to improve efficiency and enhance the overall customer experience.
Expanding Market Presence
The integration of the ATP brand into CJP’s portfolio is also expected to expand the company’s market presence. CJP is emerging as a virtual production and broadcast powerhouse in the UK market, and this collaboration will help the company grow its business in these fields. The integration is seen as a significant step towards achieving CJP’s goals of growth and innovation.
Chris Phillips highlighted the importance of this collaboration in expanding CJP’s presence in the corporate and broadcast markets. He believes the integration will help CJP offer additional support and services to existing ATP customers, ensuring they receive the best possible experience. The collaboration is expected to bring new opportunities for growth and innovation, positioning CJP as a leader in the virtual production and broadcast industry.
The integration of the ATP brand into CJP’s portfolio is a strategic move that aligns with the company’s goals of growth and innovation. By combining the strengths of both companies, CJP aims to provide a seamless experience for users, enhancing support and services for existing ATP customers. This collaboration is expected to create a powerhouse in the UK market, expanding CJP’s business in the field of virtual production and broadcast.
