Eggo, the popular brand of frozen waffles, has introduced a new product that combines breakfast and booze. Eggo Brunch in a Jar Sippin’ Cream is a creamy liqueur that tastes like waffles, maple syrup, butter, and bacon. The drink is a collaboration between Eggo and Sugarlands Distilling Co., a craft distillery based in Tennessee.
Eggo Brunch in a Jar Sippin’ Cream is designed to be a treat for parents who want to enjoy some “me time” or spice up their weekend brunch. The liqueur can be paired with Eggo waffles or consumed by itself. It has an alcohol by volume (ABV) of 20%, which is similar to other liqueurs such as Baileys Irish Cream or Kahlua.
The product was announced on Tuesday, August 15, 2023, just in time for National Waffle Day, which is celebrated on August 24. According to the press release, the liqueur “seamlessly blends the flavors of toasted Eggo waffles, sweet maple syrup and rich butter, with a hint of smoky bacon.”
Joe Beauprez, Senior Director of Marketing for Frozen Foods at Kellogg’s, the parent company of Eggo, said that the liqueur was created to help parents “L’Eggo and enjoy that ‘treat yourself’ feeling brunch evokes.” He added that “between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savor for themselves.”
A Collaboration Between Eggo and Sugarlands
Eggo Brunch in a Jar Sippin’ Cream is the result of a partnership between Eggo and Sugarlands Distilling Co., which was founded in 2014 and produces a variety of craft moonshines and sippin’ creams. This is not the first time that the two brands have collaborated. Last year, they released Eggo Nog, a holiday drink that combined Eggo waffles and eggnog.
Greg Eidam, Master Distiller at Sugarlands Distilling Co., said that his team crafted Eggo Brunch in a Jar to combine the classic brunch flavors in every sip. He said that “Eggo Brunch in a Jar is the perfect way to elevate weekend brunch with a fun cocktail or to enjoy classic brunch flavors during your well-deserved ‘me time’ in the evening.”
How to Get Eggo Brunch in a Jar
Eggo Brunch in a Jar Sippin’ Cream is available at select retailers nationwide and online in select states. To find a retailer near you or to order online, you can visit Sugarlands.com/brunchinajar. The product comes in a 750 ml glass jar that features the Eggo logo and an image of waffles. The suggested retail price is $24.99.
If you are looking for some recipe ideas to use Eggo Brunch in a Jar Sippin’ Cream, you can check out some suggestions from Sugarlands Distilling Co. Some of the recipes include:
- Brunch Punch: A mix of Eggo Brunch in a Jar Sippin’ Cream, orange juice, pineapple juice, and champagne.
- Waffle Shot: A shot of Eggo Brunch in a Jar Sippin’ Cream topped with whipped cream and sprinkles.
- Brunch Martini: A blend of Eggo Brunch in a Jar Sippin’ Cream, vodka, coffee liqueur, and chocolate syrup.
Of course, you must be 21 years or older to purchase and consume Eggo Brunch in a Jar Sippin’ Cream. Please drink responsibly and enjoy this new boozy breakfast treat from Eggo.