Instagram is ready to introduce the new formula for introducing the “tap to view content”, this is after Snapchat’s stories feature
Instagram is on a new redesign to test the navigation method in their app. As stated by TechCrunch today, Instagram is piloting a “new way to move through posts” in its mobile app.
This would allow users to tap to see the next post, as opposed to scrolling vertically.
The update and overhaul will bring the new navigation via, tapping on either side of the app either on the top or bottom to scroll through the new posts. This would make it even easier & convenient to go through the updates in the app.
Limited Beta Users are going through the feature
Instagram is currently testing this new navigation system in the Explore tab of the app.
Essentially, Instagram is trying to monetize even further on the incredibly popular Stories interface that was first made popular by Snapchat.
New Instagram feature being tested – tap through gallery posts like you do Stories. Could increase visibility; not sure what it would do for engagement 🤔 pic.twitter.com/1U8kgw8mk2
— Sara Tasker (@meandorla) October 11, 2018
Given the popularity of Snapchat and Instagram Stories, users clearly find them appealing in tapping to see additional content instead of scrolling.
Instagram is experimenting with this new navigation with a limited number of users via the Explore tab and there’s no confirmation of it coming to the main Instagram feed, at least as of now.
Seems the average users prefer to tap to view their posts
Those included in the test were presented with a pop-up upon launching the Instagram app explaining the change. “Tap through posts, just like you tap through stories,” Instagram explains.
Instagram confirmed the test to TechCrunch:
“We’re always testing ways to improve the experience on Instagram and bring you closer to the people and things you love.”
As for whether this could come to the main feed, an Instagram spokesperson tells me that not something it’s actively thinking about right now.