Giving new options for the developers, Apple has started to allow to offer special introductory pricing for the subscription apps. This move was first announced with the second release of Apple iOS 11.2 beta and hopefully, this will come pre-loaded when iOS 11.2 gets an official release.
The documentation in Apple iOS 11.2 beta 2 read as below
Introductory Pricing for Auto-Renewable Subscriptions
Soon, you’ll be able to offer new customers a discounted introductory price for your auto- renewable subscriptions on the App Store. iOS 11.2 introduces new classes (SKProductDiscount and SKProductSubscriptionPeriod) and new properties on SKProduct (subscriptionPeriod and introductoryPrice) to provide details on the introductory pricing and billing period you’ve selected for your auto-renewable subscriptions. You can use these new API additions to localize and display information about introductory pricing to your users. You’ll be able to configure introductory pricing on your in-app purchase page in iTunes Connect soon.
The iOS developers have already have option to offer the app for free as a trial in the beginning, however, the latest change will allow them to offer the apps or games at a reduced price tag to the new customers for a set period of time.
Off late, Apple has been considering to provide better options to the developers as last summer, it had reduced the percentage of revenue charged from the developers. Apple takes 30% of the revenue generated by the developer, however, in the case of subscription apps, the revenue cut taken by Apple goes down to 15%. This is one of the reasons developers offer providing the apps on subscription basis, rather than to charge a one time upfront fee.
Apple has also launched a revamped App Store in iOS 11. The new App Store provides dedicated tabs for apps and games, along with featuring the latest apps in its new today section.