In the March quarter of 2018, the Apple iPhone sales increased by 16 percent year-over-year. This growth happened despite the smartphone market showing a decline of 11 percent as the sales dropped from 43.7 million to 38.7 million units.
Six of the ten most popular smartphones sold in the US were iPhones. The 64 GB iPhone 8 was the most popular device followed by the iPhone X 64 GB. The third and fourth spots were taken by the 256 GB iPhone X and 64 GB iPhone 8 Plus. The Samsung Galaxy S8 got the 6th spot ahead of the iPhone 7 32 GB model.
According to the CEO, Tim Cook the iPhone X is the most popular iPhone around the world since it was made available for purchase the previous November.
“Apple is showing continued success in taking share away from Samsung in the premium market space,” Counterpoint analyst Maurice Klaehne commented. He mentioned that Apple has over 80 percent share of the $800 plus smartphone category.
According to Counterpoint “Apple’s growth percentages during launch quarters have been declining, but that it has nevertheless expanded U.S. market share to 42 percent, thanks to a rising install base, prepaid channel improvements, and business-to-business sales.”
Before Apple released its March quarter results the analysts believed that the iPhone X and iPhone 8 sales didn’t meet the expectations. The reason for this failure was thought to be the iPhone X’s price of $999 and the minor changes that the iPhone 8 had over the iPhone 7. The 7th position in the US market shows that buyers are still considering the iPhone 7 to be a worthy option.