Games, Dating apps and streaming services contributed to a rise in consumer spending in iPhone apps last year, according to new data from app store intelligence firm. They found that U.S. iPhone users spent 23% more on in app purchases in 2017 than they did the year prior- an average of $58 per active users was spent on in app purchases, up from $47 in 2016.
This is only on purchases made within an app using Apple’s in app purchase or subscription mechanism. It’s not tracking e-commerce purchases, like things users bought in Amazon or payment made to service providers in an app like Uber or Lyft.
Games were the largest category of consumer spending in 2017, according for roughly $36 of the $58 spent per device, or 62% of the spending. That’s a 13% increase over 2016’s $32 spent.
The category typically outweights all others in terms of revenue, not only for paid downloads, but for the ongoing purchases of things like virtual goods, unlocking levels and in app currency and the other extra Features that mobile game offers.
Specifically, outside of games, Entertainment apps which includes streaming services like Netflix, Hulu, HBO etc grew 57% year over year to reach $4.40 in consumer spending over devices. That makes it the largest category of spending outside games.
Lifestyle apps, led by dating apps like Tinder and Bumble grew 110 percent from 2016 to 2017 to reach $2.10 in iPhone consumer spending per device.
In total, users had installed an average of 45 apps on their iPhone apps in 2017.