A survey performed by long time Apple analyst Gene Munster stores friday saw shorter customer queue at Apple Retail stores, but higher demand for the highest end model.
In a survey by the firm of 50 customers waiting in line for the new iPhones on release day. 70 percent reported buying an iPhone XS Max compared to 54 percent who said they were buying the plus model the last 2 years.
“Customers are more interested in the XS Max this year than they have been interested in plus sized phones in the past”. Munster Wrote, “Our Confidence in our overall iPhone ASP of $791 for FY19 increased today, given 70% of customers we surveyed were buying the XS Max. This $791 ASP estimate compares to street of consensus of $765, which is up from $757 before the sept 12, iPhone announcement event”.
The survey, however is far away from scientific for many reasons. It’s sample of 50 customers is extremely small. The customer waiting in line on opening day are a tiny percentage of the overall customers who will purchase iPhones.