HONG KONG, June 21, 2024 — L’Oréal Hong Kong has launched the groundbreaking Big Bang Beauty Tech Innovation Programme (“Big Bang”) in Hong Kong. This open innovation accelerator initiative aims to drive the co-creation and co-development of future beauty experiences. By partnering with tech startups, L’Oréal seeks to redefine how customers connect and interact with beauty products, experiences, and heritage.
Revolutionizing Beauty Retail
L’Oréal Hong Kong, in collaboration with Hong Kong Science and Technology Parks Corporation (HKSTP) and Business France Hong Kong, is revolutionizing beauty retail. The program focuses on innovative beauty tech solutions fueled by cutting-edge technology and immersive experiences. Through this initiative, L’Oréal aims to bring the essence of Lancôme’s “Domaine de la Rose” to life for consumers in Hong Kong.
Co-Incubating Promising Startups
HKSTP and Business France play pivotal roles in the Big Bang Hong Kong edition. They scout innovative solutions from a diverse pool of startup talent in both Hong Kong and France. Additionally, the three parties join forces to co-incubate and co-nurture these promising startups, fostering the development of revolutionary beauty tech solutions and boosting cross-sector collaboration.
Redefining the Future of Beauty
Eva YU, President and Managing Director of L’Oréal Hong Kong, expressed excitement about the collaboration: “At L’Oréal, we believe that innovation and collaboration can push the boundaries of what’s possible. This program reflects our beauty tech commitment to fostering innovation and driving positive change in the beauty industry. By joining forces with startups, technology, and business ecosystem partners, we can collectively create a more innovative future for Hong Kong’s retail landscape through technologies such as big data, AI, and virtual reality.”
