MarketMuse Review: MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact business strategy. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward.
MarketMuse is an Artificial Intelligence (AI) tool specifically created to help companies better understand content marketing strategy and SEO. I first used the tool as a project manager for a company that was writing 5-6 articles per day. I saw how quickly and effectively this tool helped their site rank. That client received an offer to buy their domain within three months and used the opportunity to cash out and travel the world.
- It provides an invaluable heatmap comparing your article to top-ranking articles on the same topic.
- It gives you an idea of how many times a particular phrase should be mentioned in an article to be considered authoritative.
- Being nit picky, but I would love to have the AI use British English 😛
- The Connect application very rarely provides internal link suggestions that are actually relevant.
MarketMuse is a content planning tool that uses AI to pull data from all the top-performing websites on a particular search term. Based on that information, it makes recommendations about how long your piece on the same topic should be as well as the relevant keywords and subtopics to include.
MarketMuse looks at several things in evaluating your work to provide you with an overall score and recommendations: the length of your piece, the depth/quality with which you have covered the topic at hand, and your keywords. From this, you’ll get an overall score. MM will also give you a “target” score, and you’ll be able to see from your results how additional content or keyword mentions can help you get there.
MarketMuse Before You Write
MarketMuse has a great support staff behind the scenes. Although I’m different from their traditional enterprise clientele as a solopreneur, they’ve always been helpful in walking me through software upgrades so that I get the most out of the service. To demonstrate how I use MarketMuse in practice, I’ll walk you through an example of how I would typically use the software for my own site.
Checking Your Work with MarketMuse
I like to use this platform both before and after I create content; this makes it easier to ensure that I hit all of the right points and have the proper depth or length to my article. There’s also a good chance that I couldn’t naturally weave in all the keywords I should have, so this second check verifies that I see what’s missing and instead find the right place to add these details before publishing the item.