Amid rumours that Apple is working on cross-platform software initiatives to bridge its two most popular systems, CEO Tim Cook is denying speculation that the company will eventually weld the two platforms together.
Cook told the Sydney Morning Herald in an interview published on Thursday that
“We don’t believe in sort of watering down one for the other. Both [the Mac and iPad] are incredible. One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you begin to merge the two . . . you begin to make trade-offs and compromises.
“So maybe the company would be more efficient at the end of the day. But that’s not what it’s about. You know it’s about giving people things that they can then use to help them change the world or express their passion or express their creativity. So this merger thing that some folks are fixated on, I don’t think that’s what users want.”
Cook also addressed the implications of a comment he made several years ago about using an iPad as his primary device. For the moment, he uses a mix of hardware. “I generally use a Mac at work, and I use an iPad at home,” the CEO said. “And I always use the iPad when I’m travelling. But I use everything and I love everything.”