Shinsegae Duty Free, in collaboration with renowned Korean singer-songwriter Naul and their recently launched characters, Paul & Bani, has unveiled an innovative ‘Art & Music Space.’ Located on the 10th floor of the Myeong-dong store, this captivating space offers visitors a distinctive blend of artistic and musical experiences.
The Art & Music Space Experience
Inspired by Naul’s popular YouTube music program ‘NA’MM’SE,’ the Art & Music Space recreates the musician’s studio. Visitors can immerse themselves in a curated playlist spanning soul, funk, jazz, pop, R&B, and AOR.
Paul & Bani, the travel retailer’s beloved characters, take center stage, displayed alongside Marshall’s Major 4 headphones and Stanmore 3 Black Speaker, both available for purchase on Shinsegae Duty Free’s online mall.
Naul’s Latest Single and Exclusive Merchandise
Naul’s latest single, ‘Soul Pop City,’ debuts on June 4, following a special pre-release of his track ‘1993’ available at the Art & Music Space since June 1. Visitors can also enjoy a music video featuring Paul & Bani displayed on the Media Façade in the Iconic Zone, enhancing the audiovisual experience.
Throughout June, exclusive events featuring Marshall speakers and goods await visitors. Additionally, limited-edition merchandise, including T-shirts and stickers, can be obtained through Shinsegae Duty Free’s SNS events.
Aesthetic Ambiance and Collaboration
The pop-up space features high-quality furniture from Eastern Edition, reflecting Korea’s natural aesthetics with a modern twist. This collaboration follows a business agreement signed in February, marking a significant step in Shinsegae Duty Free’s art branding initiatives.
Paul & Bani, embodying a love for travel, art, and music, are the perfect fit for this artistic collaboration. Born in November last year, their first collaboration was with global brand Off-White, and they later unveiled a signature fragrance alongside Eastern Edition.
