Sky Lim, the founder of X10 Media, transformed a modest starting capital of S$20,000 into a thriving influencer marketing agency with seven-figure revenue. His journey from humble beginnings to significant success is a testament to his determination and strategic vision. Starting with just 15 social media influencers in 2016, Lim’s company now boasts a roster of 3,000 influencers across Singapore and Malaysia. Recently acquired by TSL Media Group, X10 Media continues to grow under Lim’s leadership as the Regional Business Director.
Early Struggles and Determination
Sky Lim’s early life was marked by financial struggles. Growing up in a family where his father earned about S$1,800 per month from labor-intensive jobs and his mother worked odd jobs, Lim learned the value of hard work and perseverance. He took up part-time sales work as a teenager to support his family, giving a portion of his earnings to his parents. These experiences instilled in him a strong work ethic and a passion for selling, which would later become crucial in his entrepreneurial journey.
During his tertiary education, Lim continued to work part-time in sales roles and joined an events management team. These jobs provided him with invaluable experiences and skills, shaping his approach to business. Despite the challenges, Lim remained focused on his goal of acquiring the necessary skills to succeed in the business world.
Building the Foundation of X10 Media
The founding of X10 Media was a culmination of events and chance encounters. After completing national service, Lim sought employment opportunities that would allow him to learn and grow. He joined a marketing agency owned by Gregg Lewis, who would later become an advisor and investor at X10 Media. Here, Lim was exposed to social media management and the use of editorial calendars for scheduling content.
Lim’s next move was to join an events management firm, where he honed his skills in business development and sales. He learned the art of pitching to clients and generating their interest. These experiences laid the foundation for X10 Media, which Lim founded with a clear vision and a strong set of skills.
Achieving Success and Future Prospects
X10 Media’s growth has been impressive. Starting with just 15 influencers, the company now manages a roster of 3,000 influencers in Singapore and Malaysia. This growth attracted the attention of TSL Media Group, which acquired X10 Media. Lim now serves as the Regional Business Director for the group, continuing to drive the company’s success.
Looking ahead, Lim remains focused on expanding X10 Media’s reach and influence. His journey from a modest starting capital to a seven-figure revenue company is a testament to his determination, strategic vision, and ability to adapt to changing market conditions. As X10 Media continues to grow, Lim’s story serves as an inspiration to aspiring entrepreneurs.
