In a significant move to bolster its advertising capabilities, StackAdapt has announced a strategic partnership with DoubleVerify. This collaboration aims to enhance post-impression measurement tracking, ensuring advertisers receive accurate and real-time metrics. The integration will replace MOAT’s external viewability metrics, providing StackAdapt’s clients with improved tools for traffic authenticity and brand safety.
Enhanced Measurement Capabilities
StackAdapt’s decision to partner with DoubleVerify is a response to the evolving needs of advertisers. The integration focuses on delivering advanced post-impression measurement capabilities, which are crucial for maintaining transparency and driving better outcomes. DoubleVerify’s technology will ensure that StackAdapt’s clients have access to reliable viewability metrics and robust fraud detection.
The collaboration is set to replace MOAT’s external viewability metrics, which will be discontinued soon. This change is expected to provide seamless continuity for users, ensuring that they continue to benefit from accurate and real-time data. DoubleVerify’s proven track record in the industry makes it a reliable partner for StackAdapt.
Moreover, the partnership will enhance StackAdapt’s internal tools for invalid traffic and brand safety protection. This added layer of security is essential for advertisers who need to ensure that their campaigns are not only effective but also safe from fraudulent activities.
Strategic Alignment
The partnership between StackAdapt and DoubleVerify is a strategic alignment aimed at staying ahead of industry trends. Michael Shang, SVP of Advertising Technologies at StackAdapt, emphasized the importance of aligning with a partner that meets their high standards for reliability and accuracy. DoubleVerify was chosen for its market leadership and proven capabilities in post-impression measurement.
This collaboration underscores StackAdapt’s commitment to providing cutting-edge solutions tailored to the needs of various industries, including retail, political, financial, automotive, and healthcare. By integrating DoubleVerify’s technology, StackAdapt aims to offer its clients the best tools available to optimize their campaign performance.
Steve Woolway, EVP of Business Development at DoubleVerify, expressed excitement about the partnership. He highlighted the importance of reliable, real-time metrics in the increasingly complex digital advertising landscape. The collaboration is expected to help advertisers navigate challenges and achieve better outcomes.
Future Prospects
Looking ahead, the partnership between StackAdapt and DoubleVerify is poised to bring significant benefits to advertisers. The enhanced measurement capabilities will enable advertisers to make smarter decisions and optimize their campaigns more effectively. This is particularly important in an industry that is constantly evolving and facing new challenges.
The integration with DoubleVerify is also expected to drive innovation within StackAdapt’s platform. By leveraging advanced technology, StackAdapt aims to stay at the forefront of the digital advertising industry. This will not only benefit their clients but also set new standards for post-impression measurement.
In conclusion, the partnership between StackAdapt and DoubleVerify marks a significant step forward in the realm of digital advertising. Advertisers can look forward to improved measurement tools, enhanced security, and better overall campaign performance. This collaboration is a testament to StackAdapt’s dedication to providing top-notch solutions for its clients.
