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Tim Cook lashes out at critics; Calls iPhone X a big success

Anything you do, everything you do but there exists a bunch of people sitting somewhere dissing about how bad you are. Well, considering the case of Apple there is a lot of it. Each year there are certain groups around the world putting forward their views for why this year’s iteration of the iPhone is a failure. Well, this year was no different.

As soon as Apple announced the launch of iPhone X, the criticism started doing the rounds. On top of it with Apple’s hefty $999 price tag, people got an extra something to play around with. However, no matter how big a technical geek or pundit you are, there’s a fine line between making an educated guess based on evidence and launching rampant rumour based on hearsay.

As soon as the result of the second quarter started to flow, the “pundits” got a major hit. Tim Cook said, “Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter…” So basically Tim Cook told everyone here that iPhone outsold any other smartphone currently in the market.

Releasing its latest quarterly report, Apple announced it had sold 52.2m iPhones in the quarter at an average price of $728.54. Sales were up 3% compared to last year and slightly lower than analysts had expected, but Apple delivered its best second quarter ever, with revenues of over $61bn thereby beating the record of $58bn set in 2015. “We’re thrilled to report our best March quarter ever, with strong revenue growth in iPhone, services and wearables,” said Tim Cook added. Apple sold 9.11m iPads and 4.08m Macs over the quarter.

With iPhone X, people already had their guns from the very first second. And we can’t really blame them. The phone’s launch was delayed; had an infamous notch which has hated in the beginning but is viral design now. From being criticised for its Face ID, quoting that it could be opened by an identical twin; to its hefty $1000 price which was obviously called out for being too expensive. iPhone X was presumed to be a failure by way too many people. And not just casual observers, but by the veteran experts in the business too. Some of the best-known analysts went ahead and claimed that the production of the device had been stopped altogether.

Judging by Cook’s remark that “the team wins the Super Bowl, you want them to win by a few more points, but it is a Super Bowl winner,” but the rumours of the iPhone X’s total and utter failure seem to have been by and large exaggerated.