Agencies across the globe are invited to participate in the annual industry-leading report on ‘The State of the Pitch,’ conducted by TrinityP3 Consultants. This landmark survey aims to shed light on the dynamics of agency-client interactions during the pitch process.
Last year’s report, based on views from 77 pitches of varying sizes over six months, provided valuable insights into the state of new business for agencies and how marketers handle the pitching process.
Survey Participation and Insights
Agencies of all sizes are encouraged to contribute their feedback to this year’s survey, which will remain open until December 31. The inaugural report in 2023 garnered responses from more than 75 pitches, spanning a broad range of values from $50,000 to $10 million. Marketers and agencies alike found the insights invaluable, shaping their approach to securing new business.
What Marketers Need to Know
While the survey remains anonymous to protect participating agencies and clients, its impact extends beyond the industry. Marketers gain a macro-level understanding of evolving requirements, enabling them to refine their strategies when going to market. Agencies, too, benefit from understanding the shifting landscape and adapting their pitch processes accordingly.
As the 2025 survey kicks off, TrinityP3 aims to broaden the pool of agency feedback. The State of the Pitch report continues to be a vital tool for industry professionals, offering clarity and guidance in an ever-evolving landscape. To access the full 2024 TrinityP3 State of the Pitch report, visit the TrinityP3 website.
