In a remarkable blend of tradition and innovation, the Georgian mineral water brand Borjomi has entered the 21st century with the support of KHS. Known for its rich history and rejuvenating properties, Borjomi is now leveraging cutting-edge technology to enhance its production and packaging processes. This transformation not only preserves the brand’s legacy but also positions it for future growth in the global market.
A Legacy of Healing and Refreshment
Borjomi’s story dates back to ancient times when its mineral-rich waters were discovered by a wounded deer in the Caucasian pine forests. The water’s healing properties quickly became legendary, attracting visitors from far and wide. By the 19th century, Borjomi had become a popular spa destination, frequented by Russian aristocrats and other notable figures. The water, naturally fortified with carbon dioxide and over 60 minerals, has been bottled since 1890, maintaining its high quality and unique taste.
The brand’s popularity soared in the 20th century, with annual sales reaching hundreds of millions of bottles. Borjomi’s water is known for its slightly salty taste and its ability to rejuvenate the body, mind, and soul. This reputation has made it a beloved brand in Georgia and beyond, symbolizing the country’s rich natural resources and hospitality.
Technological Advancements with KHS
In recent years, Borjomi has partnered with KHS to modernize its production facilities. This collaboration has led to the installation of three new filling and packaging lines, significantly increasing efficiency and capacity. The new technology ensures that Borjomi can meet growing demand while maintaining the highest standards of quality.
KHS’s support has been instrumental in this transformation, providing state-of-the-art equipment and expertise. The modernized facilities allow for more precise control over the bottling process, ensuring that each bottle of Borjomi retains its unique mineral composition. This technological leap forward not only enhances production but also reinforces Borjomi’s commitment to quality and tradition.
A Bright Future for Borjomi
With its modernized production capabilities, Borjomi is well-positioned to expand its presence in international markets. The brand’s new corporate identity, introduced in 2019, emphasizes its connection to Georgian heritage while appealing to contemporary consumers. The slogan “Live Water, Live Legend” captures the essence of Borjomi’s enduring appeal.
Borjomi’s success is a testament to the power of combining tradition with innovation. By embracing modern technology, the brand has ensured that its legendary water will continue to refresh and rejuvenate people around the world for generations to come. As Borjomi enters this new era, it remains a symbol of Georgian pride and a beacon of quality in the global market.
