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OpenAI Eyes July Launch for GPT-5 as Competition Heats Up
<p data-start="158" data-end="375">OpenAI is getting ready to launch GPT-5 this summer, with internal chatter pointing to a July release. The AI firm hasn’t nailed down a price yet, but it’s already dropping hints: it’s probably not going to be cheap.</p>
<p data-start="377" data-end="683">At an AI summit held in Mexico this week, two representatives from OpenAI confirmed that GPT-5 is in active development — and they expect it to outperform their current models. The message was clear, if cautiously worded: GPT-5 is their shot at clawing back an edge in an increasingly crowded AI landscape.</p>
<h2 data-start="685" data-end="735">GPT-5 aims higher, but can it leap over rivals?</h2>
<p data-start="737" data-end="965">One OpenAI representative kept things understated: “We hope that with GPT-5 we will be able to compete a little more.” On paper, that might sound modest. But in the context of recent developments, it’s actually pretty revealing.</p>
<p data-start="967" data-end="1317">The current market isn’t what it was even six months ago. Claude 4 from Anthropic has drawn attention for its strong performance on reasoning and coding tasks. Google’s Gemini 2.5 Pro isn’t far behind. Both models have managed to close the gap with — and in some cases leap ahead of — GPT-4, especially in technical domains like software development.</p>
<p data-start="1319" data-end="1339">And OpenAI knows it.</p>
<p data-start="1341" data-end="1513">GPT-4, while still widely used, is no longer the untouchable standard it once was. That’s left OpenAI in a tricky spot — still dominant in name, but less so in performance.</p>
<p data-start="1515" data-end="1676">&#8220;We&#8217;re still working on it,&#8221; the rep added, noting that final pricing and rollout details remain in flux. That said, the summer timeline appears solid — for now.</p>
<p data-start="1515" data-end="1676"><a href="https://www.theibulletin.com/wp-content/uploads/2025/06/openai-gpt-5-ai-summit-mexico.jpg"><img class="aligncenter size-full wp-image-57599" src="https://www.theibulletin.com/wp-content/uploads/2025/06/openai-gpt-5-ai-summit-mexico.jpg" alt="openai gpt-5 ai summit mexico" width="1491" height="829" /></a></p>
<h2 data-start="1678" data-end="1734">July is the target, but delays are still on the table</h2>
<p data-start="1736" data-end="1964">Sources close to the company say July is the internal target. But with OpenAI, targets can be fluid. That’s partly because of how the company sets its bar: it won’t release a new model unless it meets strict internal benchmarks.</p>
<p data-start="1966" data-end="2007">So far, it sounds like GPT-5 is on track.</p>
<p data-start="2009" data-end="2257">But if the team finds it falling short of expectations — even slightly — delays are a real possibility. They’ve done it before. The original GPT-4 rollout, for instance, was delayed multiple times before it was finally deemed “good enough” to ship.</p>
<p data-start="2259" data-end="2376">Still, there’s a certain rhythm to OpenAI’s product cadence, and a summer release would fit their historical pattern.</p>
<p data-start="2378" data-end="2477">One source familiar with development put it bluntly: “It’s coming. But don’t set your watch by it.”</p>
<h2 data-start="2479" data-end="2517">GPTs are also in line for a refresh</h2>
<p data-start="2519" data-end="2785">In addition to GPT-5, OpenAI is looking to improve another cornerstone of its ecosystem — the customizable &#8220;GPTs.&#8221; These tools, introduced roughly a year ago, allow users to build personalized versions of ChatGPT that can handle specific tasks, styles, or workflows.</p>
<p data-start="2787" data-end="2834">But they haven’t exactly set the world on fire.</p>
<p data-start="2836" data-end="3005">At the AI Summit in Mexico, OpenAI acknowledged as much. “We are always kind of changing the strategy of GPTs,” said one rep. “And how to work and implement these GPTs.”</p>
<p data-start="3007" data-end="3288">That hesitance reflects a real concern: people still aren’t using GPTs at the scale OpenAI had hoped for. While technically impressive, they remain underutilized — partly due to discoverability issues and partly because many users don’t fully understand how to build or apply them.</p>
<p data-start="3290" data-end="3444">OpenAI seems to be signaling that major changes to the GPTs ecosystem are on the horizon. No specifics yet, but they’re advising users to keep an eye out.</p>
<p data-start="3446" data-end="3618">In one small admission, a company representative said: “I recommend just starting with ChatGPT because I imagine the world of GPTs is going to change in the coming months.”</p>
<h2 data-start="3620" data-end="3670">Operators: OpenAI’s quiet push toward AI agents</h2>
<p data-start="3672" data-end="3953">Meanwhile, the company is also working behind the scenes on “Operator,” a next-gen AI agent that would take on more autonomous, task-driven roles. Think of it as a digital assistant that doesn’t just respond to queries, but actually executes plans and takes actions based on goals.</p>
<p data-start="3955" data-end="4096">While this concept has been teased for a while, OpenAI hasn’t committed to a public launch window. And at the summit, no new details emerged.</p>
<p data-start="4098" data-end="4287">Still, there’s a lot of curiosity in tech circles. If GPT-5 brings the raw horsepower, Operator might be the interface that brings it into workflows and daily life in a more meaningful way.</p>
<p data-start="4289" data-end="4457">That could explain why OpenAI is being cautious about timing. Releasing Operator too early, without the intelligence of GPT-5 to back it up, would undercut its promise.</p>
<h2 data-start="4459" data-end="4490">Pricing could shift the game</h2>
<p data-start="4492" data-end="4722">There’s no official word on how much GPT-5 will cost, but early hints suggest it won’t be cheap. One rep even dismissed the idea of low pricing, saying it doesn’t “look like it will be ‘that’ cheap.” That’s vague — but deliberate.</p>
<p data-start="4724" data-end="4925">To understand why, consider how GPT-4 is currently priced. Access to GPT-4 through ChatGPT Plus costs $20 per month. But for high-volume developers using the API, the cost can run significantly higher.</p>
<p data-start="4927" data-end="4990">Here’s a quick comparison of base API rates (as of early 2025):</p>
<div class="_tableContainer_16hzy_1">
<div class="_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse" tabindex="-1">
<table class="w-fit min-w-(--thread-content-width)" data-start="4992" data-end="5386">
<thead data-start="4992" data-end="5070">
<tr data-start="4992" data-end="5070">
<th data-start="4992" data-end="5008" data-col-size="sm">Model</th>
<th data-start="5008" data-end="5038" data-col-size="sm">Price per 1K tokens (input)</th>
<th data-start="5038" data-end="5070" data-col-size="sm">Price per 1K tokens (output)</th>
</tr>
</thead>
<tbody data-start="5150" data-end="5386">
<tr data-start="5150" data-end="5228">
<td data-start="5150" data-end="5166" data-col-size="sm">GPT-3.5 Turbo</td>
<td data-start="5166" data-end="5196" data-col-size="sm">$0.0015</td>
<td data-start="5196" data-end="5228" data-col-size="sm">$0.002</td>
</tr>
<tr data-start="5229" data-end="5307">
<td data-start="5229" data-end="5245" data-col-size="sm">GPT-4</td>
<td data-start="5245" data-end="5275" data-col-size="sm">$0.03</td>
<td data-start="5275" data-end="5307" data-col-size="sm">$0.06</td>
</tr>
<tr data-start="5308" data-end="5386">
<td data-start="5308" data-end="5324" data-col-size="sm">Claude 4</td>
<td data-start="5324" data-end="5354" data-col-size="sm">Varies (generally lower)</td>
<td data-start="5354" data-end="5386" data-col-size="sm">Varies</td>
</tr>
</tbody>
</table>
<div class="sticky end-(--thread-content-margin) h-0 self-end select-none">
<div class="absolute end-0 flex items-end"></div>
</div>
</div>
</div>
<p data-start="5388" data-end="5500">If GPT-5 follows the same pattern, we’re probably looking at pricing close to — or slightly higher than — GPT-4.</p>
<p data-start="5502" data-end="5695">That could put OpenAI in a tough spot. Raise prices too much, and risk losing developers to cheaper alternatives. Keep prices flat, and they’ll need to justify the costs with performance gains.</p>
<h2 data-start="5697" data-end="5718">So&#8230; what’s next?</h2>
<p data-start="5720" data-end="5838">In short, OpenAI is betting on GPT-5 to be more than just a step up — they want it to feel like a return to dominance.</p>
<p data-start="5840" data-end="5893">But they’re not shouting that from rooftops. Not yet.</p>
<p data-start="5895" data-end="6082">Instead, they’re setting the stage slowly, dropping hints, offering small confirmations, and leaving the door open for last-minute shifts. All while the competition keeps pushing forward.</p>
<p data-start="6084" data-end="6164">The race is still on. But this time, OpenAI isn’t the only one setting the pace.</p>

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