Rumours are circulating that Apple is in a plan to bring high-resolution audio streaming of up to 96 KHZ / 24 bit to the Apple Music in the year 2016.
It is also possible that Apple will start offering the higher-quality audio files available for download through the iTunes Store. It is currently unknown at what bit rate the Apple Music streams music at currently, though the bit rate is likely to be around 256 Kbps.
The rumor about Apple introducing High quality audio to iTunes and Apple Store is not for the first time, these unofficial words are circulating since couple of years. However adding Hi-Res audio support to the Apple Music will give the company’s music streaming service an advantage over its competition and possibly lure in more subscribers.
Additionally, several music industry insiders at the Portable Audio Festival 2015 have revealed that they have been working on audio products with a Lightning port that are compatible with iOS 9 as well. They are also developing their own audio cable with a Lightning port to further improve audio quality.
It is unclear why audio manufacturers are moving towards Lightning ports for their audio gears on the behest of Apple or just to deliver higher quality music.